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Seo is used for ranking the website on top. Simply the content optimized as per seo is prioritized by google search engine. It is one of the broad topics in digital marketing. Read the full blog to understand seo in a simple way. …. How to optimize content for seo In a website content should be in a user friendly manner. Segregate the content according to the topic. Use the best of best words possible which the user searches in the search tab, these catchy words are called as keywords. At a time more than three keywords used straightaway are called longtale keywords. Concept of SEO depends on Three parameters: Onpage SEO Technical SEO Offpage SEO Onpage SEO :  Onpage SEO is an optimization of the landing page of a website that appears on a search results page. Where the user can easily access the topic accordingly.  To improve the content as per seo there are mainly 4 steps to focus on are: Publish Unique Content : The creator should publish the content in a unique way where the user finds it interesting and engaged with it. If a user feels impressed or engaged with the content he may visit again and again. And also he might share the content. For example :  News is the same in every tv channel or media, but the reporter who shares the news in a unique way gets more views and engagement. Detailed content : The blogger who posts a blog on a website or the author who writes articles or stories need to be lengthy approx. 1500 to 2000 words. More words used might increase a chance of more users viewing the content. That doesn’t mean to include any trash words. It should be according to the topic. Many websites have the same story or blog. But the website which has a lengthy blog with suitable keywords in it might rank in top order. Focus on Quality : Google likes to rank the content with pure quality. Can use suitable quality images according to the blog. Don’t use copied content or duplicate content. The content should not be plagiarised, it means copying the same content which is already published by others. Strictly avoid plagiarisation. Content needs to be ai proof, copying the same which given by ai can lead to penalising by google. In a way, it lowers your ranking and cannot see in the top search results page. For example : if we consider rolex watch, First copies, duplicate = No demand ❌ Original = High demand ✅ Provide Value to Users : Time is more valuable, one second passed cannot be revived again. The user who spends, even 10 minutes of time scrolling through your website for any reason should definitely find some value for his time spent. For example :  if we consider a person, Beginner in 10 skills = No value ❌ Advanced in 1 skill = High value ✅ Proper heading, sub heading like H1, H2, H3, .. following the optimized keywords can rank in lakhs of content across google. And can be visible in the top SERP (search engine result position). Technical SEO :  Technical SEO means fitness of a website. A building without a strong base and infrastructure leads to collapse in the future and has no guarantee. Similarly the website without fitness leads to collapse and will not rank in seo. Important factors for technical seo: Having all these will consider a website as technically strong and have no issues. To understand this in a simple way, if you look at the work of a backend developer, his work cannot be seen with eyes but provide a good impact in a software. Offpage SEO :  Offpage seo means to gain traffic for a website through other websites and various social media platforms. Where the creator or user shares the link of a website, blog post or any content in a website in other media platforms like instagram, facebook, twitter, telegram, youtube, printerest…etc. The shared content can be articles, blogs, videos and images. There are many strategies that can be used to optimize search engine offpage. If a website uses backlink promoting or adding the link in their content or a blog is called a referring website. Many companies have multiple websites for different operations like providing main things on the parent website and writing blogs in other websites with backlinks to achieve traffic on the main website. Some examples on how offpage seo works : This is how offpage seo works. conclusion :  Many ai bots like chatgpt, gemini, claude, .. etc. often provide results by analyzing the information of top 10 websites which rank with search generative experience where the best of best results are filtered by google. Here’s why “SEO” is very important.