The Ultimate Beginner’s Guide to SEO [SEARCH ENGINE OPTIMISATION]

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Seo is used for ranking the website on top. Simply the content optimized as per seo is prioritized by google search engine. It is one of the broad topics in digital marketing. Read the full blog to understand seo in a simple way. …. How to optimize content for seo In a website content should be in a user friendly manner. Segregate the content according to the topic. Use the best of best words possible which the user searches in the search tab, these catchy words are called as keywords. At a time more than three keywords used straightaway are called longtale keywords. Concept of SEO depends on Three parameters: Onpage SEO Technical SEO Offpage SEO Onpage SEO :  Onpage SEO is an optimization of the landing page of a website that appears on a search results page. Where the user can easily access the topic accordingly.  To improve the content as per seo there are mainly 4 steps to focus on are: Publish Unique Content : The creator should publish the content in a unique way where the user finds it interesting and engaged with it. If a user feels impressed or engaged with the content he may visit again and again. And also he might share the content. For example :  News is the same in every tv channel or media, but the reporter who shares the news in a unique way gets more views and engagement. Detailed content : The blogger who posts a blog on a website or the author who writes articles or stories need to be lengthy approx. 1500 to 2000 words. More words used might increase a chance of more users viewing the content. That doesn’t mean to include any trash words. It should be according to the topic. Many websites have the same story or blog. But the website which has a lengthy blog with suitable keywords in it might rank in top order. Focus on Quality : Google likes to rank the content with pure quality. Can use suitable quality images according to the blog. Don’t use copied content or duplicate content. The content should not be plagiarised, it means copying the same content which is already published by others. Strictly avoid plagiarisation. Content needs to be ai proof, copying the same which given by ai can lead to penalising by google. In a way, it lowers your ranking and cannot see in the top search results page. For example : if we consider rolex watch, First copies, duplicate = No demand ❌ Original = High demand ✅ Provide Value to Users : Time is more valuable, one second passed cannot be revived again. The user who spends, even 10 minutes of time scrolling through your website for any reason should definitely find some value for his time spent. For example :  if we consider a person, Beginner in 10 skills = No value ❌ Advanced in 1 skill = High value ✅ Proper heading, sub heading like H1, H2, H3, .. following the optimized keywords can rank in lakhs of content across google. And can be visible in the top SERP (search engine result position). Technical SEO :  Technical SEO means fitness of a website. A building without a strong base and infrastructure leads to collapse in the future and has no guarantee. Similarly the website without fitness leads to collapse and will not rank in seo. Important factors for technical seo: Having all these will consider a website as technically strong and have no issues. To understand this in a simple way, if you look at the work of a backend developer, his work cannot be seen with eyes but provide a good impact in a software. Offpage SEO :  Offpage seo means to gain traffic for a website through other websites and various social media platforms. Where the creator or user shares the link of a website, blog post or any content in a website in other media platforms like instagram, facebook, twitter, telegram, youtube, printerest…etc. The shared content can be articles, blogs, videos and images. There are many strategies that can be used to optimize search engine offpage. If a website uses backlink promoting or adding the link in their content or a blog is called a referring website. Many companies have multiple websites for different operations like providing main things on the parent website and writing blogs in other websites with backlinks to achieve traffic on the main website. Some examples on how offpage seo works : This is how offpage seo works. conclusion :  Many ai bots like chatgpt, gemini, claude, .. etc. often provide results by analyzing the information of top 10 websites which rank with search generative experience where the best of best results are filtered by google. Here’s why “SEO” is very important.

Why Learning Canva Was Easier Than I Thought …

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Canva for beginners blog cover showing a mountain trekker on a mountain peak at sunset, representing the journey of learning Canva from scratch.

. by flm’s student I Used to Think Canva Was Only for Instagram Posts Before learning digital marketing, I thought Canva was only used for making Instagram posts and for simple designs. Trust me, I never paid much attention to it. During my AI Powered Digital Marketing Course at FLM Edutech, my trainer started showing different things which can be created using Canva. That’s when I realized Canva is much bigger than what I thought. It is not just for social media posts. Literally you can create posters, brochures, letterheads, ID cards, presentations, certificates, business advertisements, YouTube thumbnails and many more designs. I remember seeing a car advertisement design during the training. It looked like something made by a professional designer. Later I came to know that many of these designs can be created inside Canva itself. That was really surprising for me. One thing my trainer explained was…. That Canva is not only a design tool. Businesses use canva for interacting with customers. At first, I did not understand correctly. Then I started noticing advertisements on Instagram, Facebook and YouTube. Almost wherever you see that every business is posting some or other things online. Some post offers and discounts, some share festival wishes and some create educational content. All these posts are trying to get people’s attention; they may be customers or any social media users. That is where Canva comes in. A simple design like a random digital marketing business card can sometimes attract more customers than a long message can do. Most Interesting part – Meme Creation Out of all the things which I learned, meme creation was one of the most fun parts. Most of us stop scrolling, when we see something funny. Online businesses and some famous social media handles know this. That is why many brands are now using memes for promoting their products and services. I learned how memes can be used in marketing without spending a rupee. The interesting thing is you do not always need to create memes from scratch. There are some websites like Imgflip and many social media pages where ready-made meme templates are available for free. You can just choose a template, open Canva, add your own text and turn that “meme”  into a marketing content. I see many brands doing it almost everywhere for promoting and engaging with customers. Canva and AI Together Makes Work Faster Another thing which I learned was how Canva can be used together with AI tools. Nowadays many people use ChatGPT for getting ideas for posts, captions, images and advertisements. For eg: if you ask an AI to give ideas for a car showroom advertisement or a funny meme for a restaurant, it can generate ideas within a few seconds. Then upload those ideas or images into Canva for customization. You can change colors, add logos, edit text, remove backgrounds which are suitable for your design and make the design match with your brand. This saves a lot of time. Earlier, people had to think about everything on their own which leads to hours or even 1 – 2 days. But now AI can help with ideas, while Canva helps turning those ideas into actual designs. Why Digital Marketers Use Canva So Much After learning more about digital marketing, I understood why Canva is so popular. Businesses need content almost every day to target or gain customers online. They need Instagram and facebook posts. They need YouTube thumbnails. They need promotional banners and advertisements. Creating all of these from the start, every time takes a lot of effort. Canva makes this whole process much easier. That is the reason why digital marketers use Canva regularly. My Final Thoughts If someone asks me whether Canva is worth learning, my answer would be yes for sure. Not only because it is a designing tool. But because it helps you create content which you actually need. For students, freshers, freelancers and business owners, Canva can be a very useful skill to have. And when Canva is combined with AI and digital marketing knowledge, it becomes even more powerful. That is exactly why Canva is taught as part of the AI Powered Digital Marketing Course at FLM Edutech. For me, Canva started as just another tool. But after learning how it is used in real marketing, I understood why so many businesses and digital marketers depend on it every day.